The United States is the world's greatest live events destination — home to the Super Bowl (the world's most watched annual sporting event), Broadway (the world's most celebrated theatre district), the NBA Finals, the US Open tennis, the Masters golf, and a live music scene that spans everything from Nashville country to New Orleans jazz to New York hip-hop.
Top USA Live Events Events
The must-attend usa live events events for every fan
Super Bowl
The world's most watched annual sporting event — American football's championship game
The Super Bowl is the championship game of the National Football League (NFL) and the most watched annual sporting event in the world — drawing over 100 million television viewers in the USA alone and hundreds of millions more globally. The game is as famous for its halftime show (featuring the world's biggest music artists) and its commercials as for the football itself. The Super Bowl is held at a different NFL stadium each year, rotating between warm-weather cities and domed stadiums.
Event Highlights
- Most watched annual sporting event in the world
- Halftime show — the world's most watched music performance
- Super Bowl commercials — the most expensive in advertising
- Super Bowl parties across the USA
- The Lombardi Trophy — the most coveted prize in American sport
What to Do There
- Watch the game live or at a Super Bowl party
- Experience the halftime show
- Attend Super Bowl week events in the host city
- Watch the Super Bowl commercials
- Join the victory parade if your team wins
Event Info
Next Event
February 2027
Location
Rotates annually (warm-weather cities and domed stadiums)
Duration
1 day (plus Super Bowl week)
Ticket Price
Face value from $950; resale from $5,000+
Travel Tips
- ·Tickets are extremely expensive and hard to obtain — enter the NFL ticket lottery
- ·Super Bowl parties at bars and restaurants are a great alternative to attending
- ·The host city hosts a week of events leading up to the game
- ·Book accommodation in the host city months ahead
- ·The halftime show is often the most talked-about part of the event
Broadway, New York City
The world's most celebrated theatre district — 41 theatres in the heart of Manhattan
Broadway is the world's most celebrated theatre district — 41 professional theatres in the heart of Midtown Manhattan, presenting the finest musical theatre and drama in the world. From long-running classics like The Phantom of the Opera and Chicago to new productions that define the cultural conversation, Broadway is the pinnacle of live performance. The Tony Awards — Broadway's equivalent of the Oscars — are held every June.
Event Highlights
- 41 professional theatres in Midtown Manhattan
- Long-running classics — Hamilton, Chicago, The Lion King
- New productions opening every season
- Tony Awards — Broadway's equivalent of the Oscars
- TKTS booth — same-day discounted tickets in Times Square
What to Do There
- See a long-running classic musical
- Catch a new production in its opening season
- Get discounted same-day tickets at the TKTS booth in Times Square
- Attend the Tony Awards ceremony (June)
- Explore the Theatre District restaurants before the show
Event Info
Next Event
Year-round (new productions open September–June)
Location
Theatre District, Midtown Manhattan, New York City
Duration
2.5–3 hours per show
Ticket Price
From $49 (TKTS); premium seats from $300+
Travel Tips
- ·Book popular shows months ahead — Hamilton and The Lion King sell out far in advance
- ·The TKTS booth in Times Square sells same-day tickets at up to 50% off
- ·Wednesday matinees are often the best value
- ·Dress code is smart casual — no need for formal wear
- ·Combine with dinner in the Theatre District before the show
More Live Events
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